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France 07/02/2019

Live from Fruit Logistica: An original packaging for the Oscar® kiwi

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The kiwi is a fruit from China, the brand Oscar® celebrates the Chinese New Year in its own way with a new packaging. Hall 22 / D-19.
The Chinese New Year, also known as Spring Festival, is the most important event for all Asian communities around the world. While 2018 celebrated the Year of the Dog, since February 5, 2019 it is the year of the Pig.
In addition to the packaging, Oscar® Kiwi also wanted to create a recipe for the occasion. Indeed, during the New Year of the Chinese calendar, the table is always full of confectionery. Discover the Oscar® kiwifruit truffle recipe and matcha tea. Simple and quick to make, it is a small treat that is eaten without hunger.
Dedicated to the development of sales and the valuation of its products, PRIMLAND markets 3 major brands: OSCAR® for fruit, SABLINE® for vegetables and NERGI® for kiwiberry. In order to guarantee its customers consistent quality throughout the seasons, PRIMLAND places great importance on monitoring the production and packaging methods used by its producers and associated organizations.




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February 5, 2019 began the Year of the Pig which illustrates the new OSCAR® Kiwi packaging.
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