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China 07/09/2017

Live from Hong Kong : Xianfeng Fruit offers a 20-minutes delivery guarantyfor e-commerce clients

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Established in 1997, "XianFeng Fruit" & « Qunfeng Fruit Chain » operate 1100 fruit stores located in Shanghai, Chongqing cities and Jiangsu, Zhejiang and Anhui provinces with the support of 6 distribution centers.

Starting with a bycicle in 1997, the founder is a legend in Chinese fruit industry . He has opened his first fruit store in 1999, and his first supermarket in 2004. Development never stopped since then, with today up to 1100 fruit stores in franchise, a strong e-commerce expertise and dedicated distribution centers. The ambition is crystal clear : to be the biggest fruit stores chain in the world !

Figures are amazing :

-          12,7 Million e-commerce final customers, spending an average of 10 US $ per order

-          US $ 20 Millions total turnover in 2016

-          5.500 employees

-          6 major distribution centers in Central, East & South-East China

-          5 brands : XianFeng Fruit, Fruit Wharf, Mr K Fruits, Fruit Terminal, Yang Guopu.

-          20 years history

-          Booming e-commerce development from US $ 2 millions in 2015 to US $ 10 millions in 2016

-          Cooperation with NZ Zespri

-          Storage capacity reach 3.600 tons with a daily output aroung 800 tons


A complementary stores segmentation

Fruit Warf stores are the biggest platforms dedicated to serve distributors and retailers.

XianFeng Fruit & Mr K Fuits are 2 different stores chain focused on the final consumers. Whether located in business area, residential areas and even in subway stations, these stores also help to deliver fresh produce to e-commerce customers.

Yang Guopu is the concept store for dried fruits which improves products diversity.

More services for e-commerce clients

Thanks to an impressive storees network, XianFeng Fruit offers a 20 minutes delivery guaranty to any online customer located within 3 km-radius from any stores.

E-commerce clients gets also more flexibility.

As Mr Dragonhill, Product Supervisor points out while visiting stand:

« Chinese people love to shop online. They are lazy and online shoping experience can bring them whatever they want :

You want to order only 1 banana, you can do it.

You want to get a peeled off pineapple, we can prepare this and deliver it in 20  minutes maximum

You want to get your fruits diced or sliced, we do it. We offer a great customer experience.»

This chinese leader has still some great challenges to offer. It recently began to grow fresh produce, as melons. Sure, they will go on innovating on a demanding market.


You want to get more information on this company, contact Asia Country Manager ( Mrs Liudmyla SHOOM)


Christophe Durrieu – LIve from Hong Kong

GOLD Member
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