19/01/2022 | Netherlands (the)

Sustainable pest control solutions under the new branding and logo

Koppert has notably developed since it was founded, and now it showcases the new logo and branding. After 30 years it was time to present a branding that matches its ambition and reflects its connection to nature. 

According to Peter Maes, Chief Strategy Officer (CSO), their objective to contribute to the health of the planet and its habitants by partnering with nature has led them to where they are today: a goal-oriented organization with solid core values. And their new branding reflects their values and the mission.

Nowadays, Koppert’s solutions are being utilized in 100 countries worldwide. Over the years, their family company has risen from a pioneering concern with only 4 workers into one of the global market leaders. 

Martin Koppert, Chief Business Officer (CBO), commented that it was natural to change the branding as well. To make the world more sustainable, it’s necessary to find ways to grow in a safe and healthy way. Their aim is 100% sustainable agriculture. Along with farmers and growers they are working towards this goal. 

Maes added that they will collaborate and co-create with partners pursuing this mission. The CSO is convinced that this branding will open great opportunities, linking customers and partners who want to contribute to a better world. 

Maes stated that nature is where they draw their inspiration from, where their solutions originate, and their new identity is rooted in nature. The Koppert ‘K’ is developed to look ahead for new sustainable solutions. The symmetry symbolizes the equal importance of plant protection above and underground. The natural colors and shapes of the new Koppert brand stand for the connectivity with nature, and the unlimited solutions which can be discovered in it.    


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