08/11/2021 | Spain

Spanish fruit supplier launches promotional campaign with Disney

In the new film "Encanto" by Disney, the Colombian family Madrigal experiences a fortunate adventure. Their story spreads so much felicy - just like oranges, mandarins, lemons, grapefruits, pineapples, and avocados from SanLucar.

So, from November 15, colourful and fun Disney's "Encanto" stickers and packaging will compliment SanLucar fruits in the German and Austrian POS.

Nuria Pizán, Brand & Creative Director at SanLucar, thinks that the Madrigals bring joy and atmosphere to winter. Both young and old generations will really want to taste these delicious fruits. According to Pizán, nutrition habits are acquired in the first years of life, and with the Disney collaboration, they will motivate kids to eat fresh fruits.

At the POS in Germany and Austria, SanLucar provides retailers with attractive top signs, display stands and sales folders. There is also a POS competition on Facebook for retailers: the most creative presentations of SanLucar products in the frame of the campaign will be awarded.

To make winter fruits tastier for the consumers, SanLucar raffles 50 "Encanto" fan packages and a holiday for 4 people to Spain near Valencia, where the winners will be able to visit the SanLucar citrus farm. The raffle starts on 15.11.2021 and will last until 31.12.2021. The winners will be announced on 28.02.2022. For more details on the competition, see the webpage 


SanLucar brand offers the broadest high quality fruit and veg assortment from over 35 countries, for the German, Austrian and Dutch retail market. The company also offers smoothies, fresh cuts, plants and flowers. Today, SanLucar is expanding into Italy, Poland, England, Scandinavia, Russia, Canada, Ecuador, North Africa and the Middle East.


For more details about SanLucar, follow the link

Tel. (+34) 96142 40 40. Extension 2410




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